MN: The Philosophy

All Media - The Gist

Hi there everyone! Good News… Media Nemesis is still up and running. Better News… the anticipation is building. Best News… expect my very first review next post.

Want to know what I’m reviewing next post? Well, I’ve let the cat out of the bag at the end of this piece. But that is a post for another day. What I’m going to try and do today is get really serious and explain the Philosophy / Ideology behind Media Nemesis without using too many ambiguous words. (Did you ever notice that the word “ambiguous” sounds well… ambiguous?)

First, the Name:
Take the name Media Nemesis literally and you get this -

media: mass media - organizations such as TV, radio and newspapers that provide news, entertainment and information for the public

nemesis: literary - a punishment that is deserved and cannot be avoided; retributive justice

Figuratively though, the Media Nemesis name embodies a stage where the elements that make up what the Nigerian public sees, hears or reads as entertainment are appreciated, studied and x-rayed through my limited microscope. Limited? Yes! Even I am not so vain as to assume I’m Mr. Know-It-All.
Despite the negative connotation of the word ‘nemesis’, the key word here is JUSTICE. Due praise will be given to those who have earned it and due punishment, meted out literarily to those that deserve it.

Second, the Philosophy:
As explained in the previous post, the Philosophy behind Media Nemesis is this: Get shaped, give us the Best Possible Entertainment within budget costs, encourage Talent, Imagination, a bit of Radicalism and lots of Creativity OR get EATEN!!! With the number of years we’ve devoted to making and embracing entertainment, Mediocrity is no longer acceptable neither is Budget Limitation an excuse for lack of talent or a similar absence of Creativity.

Third, the Audience:
MN is for everyone who possesses two simple attributes: A Love for Entertainment and Objectivity. For those who possess these two qualities, even the obligatory long lengths of review reading material pose no deterrent.

Fourth, the Motto:
One of the mottos (out of the several) of MN is: No Friends, No Foes, No Godfathers… All are equal in the MN Arena and the views of friends, foes, critics and no-good busybodies will be welcome and where appropriate, even PUBLISHED.

Fifth, the Areas:
News, reviews, TV, movies, books, multimedia (even encompassing video games and interactive content), websites, blogs, etc. You name it, MN covers it!

Lastly, the Contributors:
In sharp contrast to several blogs and in tandem with the fourth point I just made, MN is an Open Forum blog. All objective contributions will be acknowledged and published where applicable though MAINLY at MY discretion.
Why encourage Public Contributors? Well, it would be impossible for me to personally cover and review every bit of local and international entertainment and moreover, a contributor might write a Review or a Rejoinder to one even better that I do.
And not even the Media Nemesis blog is too sacred to be criticized…

Want to be a Contributor, Correspondent or Respondent? Just send your contributions via e-mail to medianemesis@gmail.com or click on the Comments links to publish your comments. ALL contributions (stating name, nickname or e-mail address if possible) are welcome providing that the contributor acknowledges that the blogmaster has the discretion to edit the submitted material for relevance and brevity before publishing and to use same in any other way or media deemed fit though firstly with permission from the original contributor when possible… OK, I shut up!

PS: What better way to start my very first review that to kick-off with the Musical Album Review of Storm Records’ self-proclaimed 1st Lady, Sasha and her debut album aptly titled… you guessed right! “FIRST LADY”. Watch out!
See you next post!

Welcome to Media Nemesis

All Media - The Gist

Quote: “Television - all it has ever done is teach people how to tolerate mediocre entertainment”
Observer

Are you one out of the millions of Nigerians who possess a passionate love for all forms of entertainment and a critical eye for the media sector in general? Do you feel it’s about time the media shaped up? Are you fed up with being force-fed with run-of the-mill fare? Then this blog is for you!

What do you call a blog whose main attention is the objective, humourous, satirical (and occasionally sarcastic) review / critique of the (mostly Nigerian) mass media written from the point of view of an observer with an undisputable passion for entertainment, a fanatical addiction for music and an unfaithful love for television? You call it: Media Nemesis.

Welcome to my blog, my arena to express my views on what I feel is mainly wrong and mostly right with the larger entertainment scene just outside the immediate environs of our senses. Mediocrity is the ailment, Entertainment is the cure and Media Nemesis is my stethoscope.

Despite the seeming solemnity of the views expressed in this blog, I should probably here advice that readers may do well to take some things here with a bit of reservation, the proverbial pinch of salt. Just ask most chefs though and they will tell you that pinch can make all the difference between a masterpiece dish and supper left-overs. What exactly am I driving at? Though I take my blog and the views expressed therein seriously, there is no apparent need for me to shove them down the throat of any dissenter.

On your first rendezvous with this blog, you may be compelled to ask a few questions. In my usually laid-back posture, I want to imagine how my first interview with you would go:


Q: What is Media Nemesis?
A: What? Oh? Can’t you read?

Q: Who authors MN?
A: MN is written by me, JonXavier Ashiedu Ibusa III, a cyberholic computer aficionado, entertainment/media consumer extraordinaire and partially-employed Nigerian who still thrives on the welfare and goodwill of his siblings. This particular brand of family generosity enables me watch a lot of television in the first place while working on my computer in the hopes of starting an Internet-based business, study for an ICT certification and apply for any kind of employment online or offline, seriously hoping that an HR Head somewhere will turn a half-blind eye and eventually give me better employment someday. (Sigh…) Typically just one out of the large percentage of our Nigerian wrongfully-employed…

Q: Are you really serious?
A: Yes, I do take my views, reviews and opinions seriously though here I feel it is appropriate to say they are STRICTLY my OWN views, reviews and opinions. As for me being serious myself, weeeeeell…

Q: So what can we expect from reading your blogs?
A: OK. Just like I been saying for some time now: My most objective opinions, views, reviews, news gist, gossip and speculation on virtually everything ENTERTAINMENT, bearing in mind that that will be the FULCRUM on which all of these will lean on. And so, I, JX A I the Third, do solemnly swear to tell it EXACTLY AS IT IS, WITHOUT BIAS, PREJUDICE, FAVOUR OR FLOURISH, IRRESPECTIVE OF WHOSE OX, HORSE, COW, GOAT, TURKEY, FOWL, LIZARD, RAT, ANT OR MICROBE IS GORED, AMEN!

Q: Why a blog?
A: Actually, the financial implications of website hosting is a privilege that can not be taken for now. After being introduced to blogging as a suitable stepping stone to join the World Wide Web experience, I’ve embraced it wholeheartedly in the interim. Of course, the site plans are still in the pipeline, so to speak, so don’t be surprised when this blog eventually matures to become a full-blown site complete with videos, discussion groups, dedicated fanbase, etc.

Q: What exactly are your Entertainment credentials?
A: Credentials? None, actually. But what are YOUR readership credentials?

Q: OK. So who REALLY are you that gives you the RIGHT to be a critic?
A: (Sigh…) Well, plainly speaking, I’m just this fun-loving dude who loves writing first and entertainment second. This blog is thus the best marriage of both passions. Also as a long-time entertainment devotee, I bet that gives me the right to express my opinions publicly when so concerned as most people do privately…

Q: Are you affiliated to any record company, TV or radio station, entertainment outfit, etc specifically bent on promoting specific personalities or your clients, so to speak, while running others down?
A: Let me answer that question this way. Our major motto on Media Nemesis is this: NO FRIENDS, NO FOES, NO GODFATHERS…

Q: So do you own any…
A: (Cuts in shouting) That’s enough! I’ve got lots of stuff to write instead of just answering dumb questions! Shoo! Get movin’ man!

PS: Got any really serious questions to ask? We’ll continue this later. Meanwhile just send them via e-mail to medianemesis@gmail.com or medianemesis@yahoo.com or click on the Comments link to drop a comment. I promise to answer ALL of them sometime soon. See you next post!